1. What is the My Loyalty Label Program?

The My Loyalty Label Program is an effective and affordable direct marketing tool for saying "THANK YOU" to your customer, client, or prospect. It uses pre-paid subscriptions to several national brand magazines delivered to your customer with a customized LOYALTY LABEL on the front cover of each issue. The LOYALTY LABEL lets your customer know that the subscription is a special gift from you. Also, consider a subscription for chamber of commerce members, community leaders, your dentist’s office, doctor’s office, barber shop, hair dresser, auto dealership, and mechanic. This will keep your name in front of hundreds of potential clients.

A. A "THANK YOU" postcard is sent on your behalf to notify your customer to look for your gift subscription and to ask for a referral. Your name, return address, phone number, email address, and logo appear on the postcard. You may view the postcard below.

B. Your customer loyalty subscription will arrive within six to ten weeks of your order date. Each magazine prominently displays a specially designed LOYALTY LABEL on the front cover. See the labels below.

Think of how often your client will be reminded of you and your valuable services. The My Loyalty Label program provides up to 13 "touch-points" annually and since it's launch in February of 2001 has proven to be EFFECTIVE, AFFORDABLE, and EASY TO USE! All for just $19.95 per customer/year.

2. How does the Magazine Closing Gift Program help me in my business?

 First, the program "thanks" your customer and communicates that you appreciate their business. Further, it asks for referrals and keeps your name and phone number "up front and top of mind" to your client, his/her friends, neighbors and relatives every day for a full year.

Greater Exposure Opportunities for You!

 Each issue of your personalized gift subscription with Loyalty Label sent to individual recipients is read by an average of 4 readers per copy.*

 Each issue sent to a public place outlet (auto-dealer showroom, beauty salon, doctor's office, other professional office) is read by an average of almost 600 readers per month.**

3. What are the specific elements of the Magazine Closing Gift Program?

 The gift program includes a one-year subscription, each issue with a personalized LOYALTY LABEL displaying your name, phone number, custom message, variable body copy message, request for a referral, and company logo on the front cover. A personalized "THANK YOU" postcard is sent to your customer on your behalf to announce your gift "coming soon".

The variable body copy message(40 spaces per line, 2 lines)  appears in the middle of the label on all your Loyalty Labels during February through November for each customer. The body copy message may change with each issue, but the copy must be submitted as part of your initial order. There is a $150 charge for changes made to the body copy after your initial file is submitted.

If you entera custom message (22 spaces per line, 2 lines) as you place an order, the same custom message will also appear on each label for this customer only.

Click on the postcard to see it's back in more detail.

6. Can I have my client choose their preferred gift subscription?

 Yes. We have a Gift Selection Card available for download. It is a PDF file. You will need Adobe Acrobat Reader to read it.
The Gift Selection Card is designed for personal  presentation at the point-of-service. Just present the Gift Selection Card and your business card to your customer. Have the customer select their subscription choice and return the Gift Selection Card to you. The Gift Selection Card may also be used as a mailer if printed on card stock. 
Just click here to download the gift-selection card.

There are 18 magazines in the Program:

 

Black Enterprise (12 issues) Cosmopolitan (12 issues) Country Living (12 issues) Esquire (12 issues) Good Housekeeping (12 issues) Harper's BAZAAR (12 issues) House Beautiful (12 issues) Marie Claire (12 issues) Redbook (12 issues)

O, The Oprah Magazine (12 issues) Outside (12 issues) Popular Mechanics (12 issues) Selecciones (12 issues) Seventeen (12 issues) Siempre Mujer (12 issues SmartMoney (12 issues) Town & Country (12 issues) Veranda (7 issues)

 

To learn more about each magazine and find which title is best suited for your customer, click here to download the PDF-file with full description of each.

Your order of 10 or more subscriptions at one time may be submitted via the "Excel Order File" below. Send your order file to cs@myloyaltylabel.com. You must however, have an adequate number of pre-paid codes (1 code/order) to cover the order. If you need more codes, then please refer to question #14 below.

Excel Order File

10. May I cancel an order?

Please send your cancellation request by email to cs@myloyaltylabel.com. Credit is not provided for orders cancelled after being submitted to the publisher. 

11. How do I change an address on an order?

You may change the address by sending your request to cs@myloyaltylabel.com. We will contact the publisher and make the change for you.

12. Can I change the title of the magazine being sent to my customer?

Title changes are not permitted once the order has been submitted to the publisher. See Question #9 for the order deadline.

13. What is my investment for a My Loyalty Label Program for my customer?

$19.95 per year per subscription with a minimum order of 10. All subscriptions are the same price. The investment includes the Thank-You postcard, one-year subscription...  each issue with your personalized LOYALTY LABEL... postage and handling.

14. How can I pay for the subscriptions?

My Loyalty Label is pleased to accept your Visa, MasterCard, Discover or American Express payment via our secure website. For your convenience, we also accept payment by check and check-by-phone.

For payment details please email our customer service department at cs@myloyaltylabel.com or phone 866-748-1959.

15. What if my customer is already receiving the magazine I ordered for them?

If your customer is already a subscriber to the magazine you ordered for them, their current subscription will continue. Your customer will receive the postcard to announce your gift subscription. Your gift subscription with personalized label will start as soon as their current subscription expires.

16. Can you provide a record of my orders?

Yes. A complete history of all your orders is available from your My Loyalty Label Representative or our Customer Service deparment.

17. Can I have my company logo offered as an option?

Your company logo will be uploaded for a small one-time set-up fee of $50. The specs for the logo as follows:

Submit your logo as an email attachment to cs@myloyaltylabel.com.

18. What about renewals?

We do not automatically renew subscriptions. You must submit a new order to continue the subscription in service to cs@myloyaltylabel.com.  

19. Do you "solicit" my client list?

We do not sell, rent, or otherwise "pander" your clients. If not renewed by you, the subscription simply expires.If you have additional questions, then email us at  cs@myloyaltylabel.com or call by phone to 866-748-1959.

20. Do you have a Privacy Policy?

Please click here to download our Privacy Policy